Key components | Activities per village | Purpose | General public | Primary caregivers and families of children 0 to 12 months of age | Frontline workers* |
---|---|---|---|---|---|
Community mobilization (face-to-face strategy) | -Large introductory meeting (n = 1) | To inform the community about the intervention and invite participation | x | x | x |
-Small group meetings (n = 3) | To educate and reinforce basic health knowledge | x | x | x | |
Messages via mobile phone (mHealth strategy) | ‟Pushed” edutainment and summary capsules via mobile phone (n = 13) | To educate and reinforce basic health knowledge. | x | x | x |
Vaccination “reminders” via mobile phone | To inform when the child's vaccination is due | x | |||
‟On-demand” (callback) access via mobile phone to content through the IVR portal | To provide convenient access | x | x | x |