Key components | Activities | General public | Primary caregivers and families of children 0 to 12 months of age | Frontline workers |
---|---|---|---|---|
Community mobilization (face-to-face strategy) | Large introductory meeting | 19% (1692/8516) | 100% (184/184) | 30% (10/33) |
Small group meetings | GD #1: 184 GD #2: 269 GD #3: 225 | GD #1: 45.6% (84/184) GD #2: 46.7% (86/184) GD #3: 40.2% (74/184) | GD #1: 15% (5/33) GD #2: 36% (12/33) GD #3: 21% (7/33) | |
Messages via mobile phone (mHealth strategy) | “Pushed” edutainment and summary capsules | – | 44.6% (82/184) of households listened to at least one OBD | 85% (28/33) |
Vaccination “reminders” | – | 66.3% (122/184) received at least 1VHD reminder message | – | |
Use of the IVR system to access health information (on-demand access [callback]) | – | 29.3% (54/184) of households received at least 1 callback | 88% (29/33) listened to at least one OBD |