Leader | Definition |
---|---|
Opinion leader | Leaders with “formal or informal roles and influence on attitudes and beliefs of their colleagues with respect to implementation” |
Formally appointed internal implementation leaders | Leaders “formally appointed with responsibility for implementing an intervention as a coordinator, project manager, team leader, or similar role” |
Champions | Leaders “who dedicate themselves to supporting, marketing, and driving through” an implementation; “overcoming indifference or resistance that the intervention may provoke”; differentiated from Opinion Leaders as Champions are more actively associated with supporting the intervention |
External change agents | Leaders from an outside entity “who formally influence or facilitate intervention decisions in a desirable direction.” |