Fig. 2From: Importance of congruence between communicating and executing implementation programmes: a qualitative study of focus group interviewsSetting for the iterative semi-structured focus group interviews and gathering the raw data. Abbreviations: FG 1 focus group 1, FG 2 focus group 2, FGI 1.1 the first interview with FG 1, FGI 2 interview with FG 2, FGI 1.2 second interview with FG 1Back to article page